Pangaea Systems

pangaeasystems.com

Pangaea Systems

Fossil evidence supports this theory, as does comparative geology of adjacent continents. While continental drift theory has almost completely given way to the more robust theory of plate tectonics, current accepted scientific theory supports the existence of these supercontinents at different periods in Earth’s history.

The evidence indicates that Pangaea was not the first (and probably will not be the last) of the single supercontinents; gathering together and the splitting apart seems to be a normal cycle in the history of the Earth.

What does this have to do with a software company owned by a group of consultants? Well, they probably simply thought it sounded cool, and undoubtedly developed some labored explanation for how it fits into their business model and mission statement. There is definitely some vaguely scientific and ecological quality to such names, which tends to play well with the marketing and ‘brand-growing’ schemes of certain kinds of businesses.

Certainly a network has a facile similarity to the historical connection of separate continents into one complete mass; it’s no further from justification than a bookseller calling itself “Amazon” or a piece of software used to facilitate communication for various more-or-less useless purposes naming itself after bird noises. Why not, right? Meaning is secondary to recognition, which leads to increased profit. And business finds many practical uses for confusing, distorting, or even reversing word meanings. Sometimes (more and more?) it happens without any real reason, simply because few businesses thrive when people are encouraged to find real meaning more important than increased revenue or